Hup Seng Industries Bhd. (HSIB) was incorporated on 4 October, 1991 and was later listed on the Main Board of Bursa Malaysia Securities Berhad on 2 November, 2000. HSIB has three (3) subsidiaries companies namely, Hup Seng Perusahaan Makanan (M) Sdn. Bhd. (HSPM), Hup Seng Hoon Yong Brothers Sdn. Bhd. (HSHY), and In-Comix Food Industries Sdn. Bhd. (In-Comix). HSIB is an investment holding company, in which its subsidiary companies engage in the manufacture and sale of biscuits and confectionery food items.
Back in 1958, Hup Seng, which translate to "With Teamwork Comes Success" in Chinese, was established as Hup Seng Co., a partnership by the four founding Directors of the Group who are brothers. Due to business expansion and increased capital requirements, Hup Seng Co. was dissolved in 1974 and HSPM was then founded with all the assets and liabilities of the partnership transferred thereto. 3 years later in 1977, HSHY was incorporated to manage trading and in 2005, HSIB acquired 100% equity interest in In-Comix.
Today, Hup Seng is one of the leading crackers/biscuits manufacturer in Malaysia.
HSIB adopted a Dividend Policy distributing an annual dividend payout of at least 60% of the net profit after tax with effect from Financial Year ended 31 December 2009.
Hup Seng Perusahaan Makanan (M) Sdn. Bhd. (HSPM) (19770-K)
The principal activity of HSPM is manufacturing crackers, cookies, biscuits and other confectionery food items. HSPM presently produces all its products from the factory located on 7.8 acres of industrial land at Batu Pahat, Johor. The factory was completed in 1981 covering over 47,600 sq ft. Currently, total production, storage and office space cover total floor space of 317,995 sq ft. HSPM also exports to more than over 20 countries, mainly South East Asia.
HSPM produces under the brands of Cap Ping Pong, Kerk and Naturell.
Hup Seng Hoon Yong Brothers Sdn. Bhd. (HSHY) (31372-V)
HSHY is a trading division that focuses on sales and distribution of crackers, cookies, biscuits and confectionery food items locally. HSHY has more than 9,000 sales points in Peninsula Malaysia, serviced by around 80 sales representatives, and has branches in Peninsular Malaysia located at Kota Bahru, Kuantan, Ipoh, Butterworth, Alor Setar and Klang Valley.